Mona Chammas
Director of Digital, Impact BBDO Beirut
A digital practitioner both within and beyond the borders of her advertising career, Mona Chammas is a digital native leading the interactive department at Impact BBDO in Beirut. Before returning to her home country as of 2 months ago, Mona spent the past 6 years in Toronto and London working exclusively in digital agencies, most notably at Critical Mass and Dare Digital respectively.
At Critical Mass and Dare Digital, Mona¹s experience extended to eMedia Management, Digital Planning, Development and Measurement for clients including AmInBev¹s Becks, Citigroup, Barclays, Louis Vuitton and more.
At Impact BBDO, Mona is leading a digital agenda where her first milestone was harmonizing traditional and interactive by way of a series of ‘Going Digital’ seminars.
More than a career, Mona¹s passion for all things Web 2.0 and beyond is indicated via her active online lifestyle including a personal blog (www.thisismona.com), which was featured in March¹s edition of ArabAd, and an account on Twitter (@mmonaa).