TrendTalks @ The Shelter

September’s TrendTalks was the first after our 2 month summer and Ramadan break, and it was a real pleasure to have a great turnout for Anna’s session on data analytics and metrics. Anna Gibbons (Business Director, Neo@Ogilvy) helped simplify the complex task of understanding digital media measurement with her talk ‘Numbers Don’t Lie’

Anna’s talk proved to be not only exciting and relevant for the community, but will also be explored in detail as an article, thanks to interest from another Adwomen member from media :)

We’re always excited when things like this spark off within the community!

We were also lucky to have the inspiring Giorigio Ungana take some time out to get the community excited about Tedx Dubai. We saw a lot of interest particularly from our advertising community in Tedx after. Always nice to see advertisers looking outside the industry for real life stories of innovation and leadership.

All in all, a great session and a great month!