Reads

It's global recession time, and we're making a list.
Which brands are rethinking their taglines because of the economic gloom?
And who should think about it?

One much-publicized example last October was LG Electronics. As the credit crunch got louder and louder, they turned down the volume on their 'Life's Good' tagline. Instead of singing about how existence is peachy, LG's new ads harp on what the product can do to make your life easier. Smart move, LG!!!

And who can forget these taglines:
Lehman Brothers: Where Vision Gets Built.
AIG: The Strength to Be There.
Fortis: Here Today. Where Tomorrow?
Barclays Bank: A Big World Needs a Big Bank.

Now, what about the property market here at home? Some messaging seems to be dressed to weather the harsh economic climate. Like Jumeirah Village's "The Village is Coming Together" for instance. It's confident, while not over-promising.

But cynicism is rising in the property market. Here's a cross-section of messaging and taglines. Which brands could benefit from re-alignment to fit with the times?

Define Properties: Doing the Right Things the Right Way
Trump Tower: Believing is Seeing
Meraas: Enriching People.
Falcon City of Wonders: Beyond History
Nakheel: What's Next?

Comment
Hold on to those comments for a couple of weeks! If you’re one of those impossibly impatient people, please click here. And please bear with us for a while till we get the comment board up and running!

For rants and raves please click here.